Mercedes-Benz
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| Mercedes-Benz | |
|---|---|
 | |
| Type | Division of Daimler AG |
| Founded | 1871 |
| Founder | Karl Benz |
| Headquarters |  Stuttgart, Germany |
| Key people | Dieter Zetsche, CEO |
| Industry | Automotive |
| Products | Automobiles Trucks Buses Engines |
| Parent | Daimler AG |
| Website | www.mercedes-benz.com |
Mercedes-Benz is a German manufacturer of luxury automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Daimler AG, after previously being owned by DaimlerChrysler and Daimler-Benz. Mercedes-Benz has its origins in Karl Benz's creation of the first automobile in January 1886,[1] followed by Gottlieb Daimler and engineer Wilhelm Maybach's original Mercedes automobile in 1901. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company.[1] Mercedes-Benz has, over the years, introduced many technological and safety innovations that have become common in modern vehicles.
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[edit] Purchasing
Mercedes-Benz automobiles are available at dealerships in over 130 countries and their work fleet (trucks and commercial vehicles) are available from a group of dealers worldwide as well as direct from the factory. As with several other European automobile brands, Mercedes has offered a European delivery option for American customers who purchase a Mercedes-Benz automobile.
[edit] Mercedes-Benz range today
Today Mercedes-Benz has a full range of passenger, light commercial and heavy commercial vehicles. Production is on a Global basis. The Smart brand of city cars has also been part of the Mercedes-Benz Group since 1994.
[edit] Quality
Since its inception, Mercedes-Benz had a reputation for quality and durability. Objective measures looking at passenger vehicles such as J.D. Power surveys demonstrated a downturn in reputation in this area in the late 1990s and early 2000s. By 2005, Mercedes temporarily returned to the industry average for initial quality, according to J.D. Power.[2] In J.D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing to 29th place, surpassing quality leader Toyota and earning several awards for its models. [3] For 2008, Mercedes quality improved by yet another mark, now in third place. On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant.[4]
[edit] Motorsport
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- Main Article Mercedes-Benz in motorsport.
The two companies which were merged to form the Mercedes-Benz brand in 1926 had both already enjoyed success in the new sport of motor racing throughout their separate histories- both had entries in the very first automobile race Paris to Rouen 1894. This has continued, and throughout its long history, the company has been involved in a range of motorsport activities, including sportscar racing and rallying. On several occasions Mercedes-Benz has withdrawn completely from motorsport for a significant period, notably in the late 1930s and after the 1955 Le Mans disaster, where a Mercedes-Benz 300SLR collided with another car and killed more than eighty spectators. Although there was some activity in the inteverning years, it was not until 1987 that Mercedes-Benz returned to front line competition, returning to Le Mans, DTM, and F-1 sportscar racing with Sauber.
The 1990s saw Mercedes-Benz purchase engine builder Ilmor (now Mercedes-Benz High Performance Engines), and campaign cars at the famed Indy 500 race under the USAC/CART rules, eventually winning that race with Al Unser, Jr. at the wheel. The 90's also saw the return of Mercedes-Benz to GT racing, and the Mercedes-Benz CLK GTR, both of which took the company to new heights by dominating the FIA's GT1 class.
Mercedes-Benz is currently active in three forms of motorsport, Formula Three, DTM and Formula One. In Formula One, the company part owns Team McLaren and has supplied the team with engines since 1995. This partnership has brought success, including back to back Drivers Championships for Mika Häkkinen in 1998 and 1999 and a Constructors championship in 1998. The collaboration with McLaren has been extended into the production of roadgoing cars such as the Mercedes-Benz SLR McLaren.
[edit] Business alliances (Studebaker-Packard Corporation)
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In 1958 Mercedes-Benz entered into a distribution agreement with the Studebaker-Packard Corporation of South Bend, Indiana (USA), makers of Studebaker and Packard brand automobiles. Under the deal, Studebaker would allow Mercedes-Benz access to their U.S. dealer network, handle shipments of vehicles to those dealers, and in return receive compensation for each car sold. Studebaker also was permitted to use the German automaker’s name in its advertisements, which stressed Studebaker's quality over quantity.
When Studebaker entered into informal discussions with Franco-American automaker Facel Vega about offering their Facel Vega Excellence model in the United States, Mercedes-Benz objected to the proposal. Studebaker, which needed Mercedes-Benz distribution payments to help stem heavy losses, dropped further action on the plan.
Mercedes-Benz maintained an office within the Studebaker works in South Bend from 1958 to 1963 when Studebaker's U.S. operations ceased. Many U.S Studebaker dealers converted to Mercedes-Benz dealerships at that time. When Studebaker closed its Canadian operation and left the automobile business in 1966, remaining Studebaker dealers had the option to convert their dealerships to Mercedes-Benz dealership agreements.
[edit] Production
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Besides its native Germany, Mercedes-Benz are also manufactured or assembled in:
- Argentina[5](Buses, Trucks and the van Sprinter. The first factory of Mercedes-Benz outside of Germany)
- Austria (G-Class)[6]
- Brazil[7]
- Canada
- China
- Egypt[8]
- Bosnia and Herzegovina
- India[9]
- Indonesia[10]
- Iran
- Malaysia[11]
- Mexico
- Nigeria[12]
- South Africa[13]
- South Korea (Mercedes-branded Musso and MB100 models manufactured by SsangYong Motor Company)
- Thailand[14]
- Turkey[15]
- United Kingdom (The SLR supercar is built at the McLaren Technology Centre in Woking).
- USA
On June 18, 2008, Daimler-Benz announced the construction of a new Mercedes plant in Hungary[16]. Fuel-efficient, compact cars[17] will be manufactured there including the next generation A- and B-Class.
[edit] Models
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[edit] Passenger cars
- See also: List of Mercedes-Benz cars
The following passenger vehicles were in production in 2007:
- A-Class Hatchback
- B-Class Sports Tourer/Hatchback
- C-Class Sedan, Sports Coupe & Wagon
- CL-Class Coupe
- CLK-Class Coupe & Cabriolet
- CLS-Class "4 Door Coupe"
- CLC-Class luxury compact car (Due to be out in 2008)
- E-Class Sedan & Wagon
- G-Class Cross-country vehicle
- GL-Class SUV
- GLK-Class SUV
- M-Class SUV
- R-Class Sports Tourer
- S-Class Sedan
- SL-Class Roadster
- SLK-Class Roadster
- SLR-McLaren High Performance Coupe & Roadster
[edit] Significant car models produced
- 1928: SSK legendary racing car
- 1930: 770 "Grosser Mercedes" state and ceremonial car
- 1934: 500 K
- 1936: 260 D World's first diesel production car
- 1938: W195 Speed Record-breaker
- 1951: Mercedes-Benz 300, knownly as "Adenauer Mercedes"
- 1953: "Ponton" Models
- 1954: 300SL "Gullwing"
- 1959: "Fintail" Models
- 1960: 220SE Cabriolet
- 1963: 600 "Grand Mercedes"
- 1963: Mercedes-Benz 230SL "Pagoda"
- 1965: Mercedes-Benz S-Class
- 1966: 300SEL 6.3
- 1969: C111 experimental vehicle
- 1972: Mercedes-Benz W107 350SL
- 1974: 450SEL 6.9
- 1974: 240D
- 1975: 280
- 1976: 300D
- 1979: 500SEL and G-Class
- 1983: 190E 2.3-16
- 1986: First 'E-Class'
- 1991: 600SEL
- 1993: First 'C-Class'
- 1995: First 'Joint Mercedes-Benz & AMG'
- 1995: Mercedes-Benz SL73 AMG Biggest Engine Put Into a Mercedes-Benz, 7.3L V12
- 1996: Mercedes-Benz Renntech E7.4RS
- 1997: Mercedes-Benz M-Class
- 1998: Mercedes-Benz CLK
- 2004: Mercedes-Benz SLR McLaren
- 2004: Mercedes-Benz CLS
- 2007: E320, GL320 Bluetec, ML320 Bluetec, R320 Bluetec
- See also: List of Mercedes-Benz cars
[edit] McLaren cars
Mercedes-Benz has also produced a supercar with McLaren Cars, an extension of the collaboration by which Mercedes engines are used by the Team McLaren-Mercedes Formula One racing team, which is part owned by Mercedes. The 2003 Mercedes-Benz SLR McLaren has a carbon fiber/fibre body with a 5.5l V8 supercharged engine. This is the same block as featured in SL55 AMG and the CLS55 AMG, though modified to give 460 kW (630 PS/620 hp) and 780 N·m (575 ft·lb) of torque. The SLR has a maximum speed of 334 kilometres per hour (208 mph) and costs approximately US$500,000. Due to european pedestrian-protection regulations, Mclaren has decided to cease production of the SLR in 2009.[18]
The most recent new joint-venture model, expected to reach production, is the mid-engine P8 supercar. Based around a unique carbon fiber/fibre monocoque, manufactured by McLaren, the P8 was originally predicted to receive the new naturally aspirated 6.3L V8 from Mercedes-AMG, but insiders[citation needed] now say that the engine will be modified for the car and will probably be twin- turbocharged to produce in excess of 600 bhp (450 kW). The car is still in development, but likely to reach production to go on sale in early 2008, and have a price tag less than that of the SLR.
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